Guru's CV

Mercedes AMG GTS

It's quite rewarding when the client says not to change even one word of the copy as it's perfect the way it is. Happened a few times this time around working on Mercedes-Benz. 

Mercedes-Benz, PI and S Class

Singapore Zoo Conservation ads

WWF Coffee and Endangered animals

The issue was that endangered animals such as the Sumatran tiger, rhino and elephant were losing their lives to coffee. More specifically, to illegally grown coffee in Indonesia's BBSNL conservation park. The ads talk to coffee drinkers using a language they are familiar with to stop drinking tainted coffee.

LKY School of Public Policy

Qatar Airways

Doing destination ads for QatarAirways is a challenging proposition. Each ad has to feature 2 visual elements from the destination city to make up a visual that immediately signals which city they are flying to while ensuring they are recognisable visual cues, and maintaining the five star feel to the adat the same time.

SingTel Apps TVC 3

SingTel Apps TVC 2

SingTel Apps TVC1

ABC Stout TVC

MediaCorp TVC

Berocca campaign

kretek campaign

NIVEA SOCCER