Monday, August 29, 2011
Sunday, August 28, 2011
Friday, August 26, 2011
WWF Coffee and Endangered animals
The issue was that endangered animals such as the Sumatran tiger, rhino and elephant were losing their lives to coffee. More specifically, to illegally grown coffee in Indonesia's BBSNL conservation park. The ads talk to coffee drinkers using a language they are familiar with to stop drinking tainted coffee.
Thursday, June 9, 2011
Qatar Airways
Doing destination ads for QatarAirways is a challenging proposition. Each ad has to feature 2 visual elements from the destination city to make up a visual that immediately signals which city they are flying to while ensuring they are recognisable visual cues, and maintaining the five star feel to the adat the same time.
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