Guru's work

Guru's experience of 30 years in the industry spans two countries, many categories and many agencies including BBDO, Grey, Ogilvy and JWT. He's been in Singapore since '94. He has worked on a wide range of global, regional and local brands such as Audi, Mercedes-Benz, Volkswagen, DBS, HSBC, EDB, Qatar Airways, Vietnam Airlines, Samsung, Singtel among others. He has won CCA, New York Festival and his work for Nestle was chosen to be featured by the prestigious Communication Arts magazine.

Thursday, June 9, 2011

Qatar Airways

Doing destination ads for QatarAirways is a challenging proposition. Each ad has to feature 2 visual elements from the destination city to make up a visual that immediately signals which city they are flying to while ensuring they are recognisable visual cues, and maintaining the five star feel to the adat the same time.