Guru's experience of 30 years in the industry spans two countries, many categories and many agencies including BBDO, Grey, Ogilvy and JWT. He's been in Singapore since '94. He has worked on a wide range of global, regional and local brands such as Audi, Mercedes-Benz, Volkswagen, DBS, HSBC, EDB, Qatar Airways, Vietnam Airlines, Samsung, Singtel among others. He has won CCA, New York Festival and his work for Nestle was chosen to be featured by the prestigious Communication Arts magazine.
It's quite rewarding when the client says not to change even one word of the copy as it's perfect the way it is. Happened a few times this time around working on Mercedes-Benz.
